At GradesFirst our mission is simple: to empower student support personnel with software to enhance communication with students and execute effective retention plans. Our approach uniquely integrates an early alert and student support system with the most advanced communication technology available for academic advising. We also enable departmental collaboration and a more streamlined infrastructure to manage student success. As a result, GradesFirst gives campus supervisors the ability to document processes for institutional control and make valuable assessments to guide effective retention strategies.